Social Media SuccessWith a love for the Avett Brothers, an award-winning design team, and a passion for printing cool things, White Whale created an eye-catching sticker to share with the Avett Brothers community. Having printed a large number of stickers and receiving so many positive comments, Whale identified an opportunity to not only benefit our social media awareness but also our Avett Brothers fans everywhere!
We targeted Avett Brother fan clubs on Facebook to offer our custom sticker design for FREE, and in return we requested the participant follow us on Facebook & Instagram, and complete and form fill on our website allowing us to record all new followers, shipping information, and email addresses for future Whale promotions.
The results of this campaign blew our expectations out of the water! We planned to run a 10-day campaign until we ran out of our 300 stickers, and instead, only 24 hours later we were out of stock! This giveaway increased our followers on both Facebook and Instagram by 45% IN ONE DAY. The form fill landing page we created collected information for 300 new followers that we can include in future promotions. The best part of this campaign is how cost-effective it was, with a total under $500 for shipping costs and materials.
Whether you are looking for design, strategy or just to get rid of some stickers to raise brand awareness, Whale can find you a solution!