Category: Whale

Whale Celebrates MarCom Awards Recognition with Three Wins in 2024

Whale Celebrates MarCom Awards Recognition with Three Wins in 2024

We’re thrilled to announce that Whale has received three 2024 MarCom Awards, an international creative competition that honors outstanding achievements in marketing and communications. The MarCom Awards are among the most respected in the industry, recognizing the skill and dedication of creative professionals worldwide.

This year, over 6,500 entries from across the United States, Canada, and 43 other countries were submitted, each judged on criteria such as excellence, innovation, and industry impact. Whale is proud to have been recognized for three projects that exemplify our commitment to delivering powerful, engaging content:

• Platinum Winner for the Global FICCS Brand Overview Book
Our team developed a comprehensive brand overview book for Global FICCS that encapsulates their story, mission, and vision. This Platinum Award celebrates our strategic design approach and our dedication to communicating a clear and impactful brand message.

• Gold Winner for the HomeServe Residential Infrastructure Animated Video
This animated video provides an engaging look into the residential infrastructure services provided by HomeServe, making complex topics accessible and interesting. Our team’s hard work and creativity have been honored with this prestigious Gold Award.

• Gold Winner for AutismUp’s 20th Anniversary Theme Branding
We were delighted to partner with AutismUp on their 20th Anniversary theme branding, creating a visual narrative that celebrates their incredible work over two decades. This Gold Award reflects the impact and resonance of our designs for this meaningful milestone.

About the MarCom Awards

The MarCom Awards is one of the largest and most well-respected creative competitions worldwide. Organized by the Association of Marketing and Communication Professionals (AMCP), the competition recognizes outstanding achievements in concept, direction, design, and production. Judged by industry experts, MarCom Awards are given to those whose work exemplifies the highest standards and innovation within the industry.

Winning a MarCom Award is an acknowledgment from peers in the creative industry and showcases the power of effective marketing and communications. We’re proud to stand among these industry leaders and be recognized for work that connects with audiences and drives meaningful change.

We’re excited to share these achievements with our clients and community, as they inspire us to continue pushing creative boundaries in our industry. Thank you to everyone who supported these projects – here’s to many more wins together!

Whale Achieves National WBENC Certification as a Women’s Business Enterprise

Whale Achieves National WBENC Certification as a Women’s Business Enterprise

We’re excited to share that Whale has been nationally certified as a Women’s Business Enterprise (WBE) by the Women’s Business Enterprise National Council (WBENC), the largest certifier of women-owned businesses in the U.S. This certification marks a significant step for Whale, strengthening our commitment to diversity and providing enhanced opportunities to connect with organizations that prioritize supplier diversity.

Why WBENC Certification Matters

Achieving WBENC certification is no small feat. The certification process involves a rigorous review, including a thorough assessment of our business structure, leadership, and strategic planning. To qualify, a business must be at least 51% owned, operated, and controlled by a woman or women. This certification is more than just a credential—it signifies Whale’s dedication to quality, leadership, and innovation within the marketing industry.

“Being WBENC certified reflects our commitment to diversity and positions us to contribute meaningfully to the community of women-owned businesses nationwide,” said Holly Waldron, Co-Founder at Whale. “We’re proud to represent and empower women leaders in business, and this recognition allows us to further our mission of bringing creative, high-impact marketing solutions to our clients.”

What WBENC Certification Brings to Our Clients and Partners

For our clients and partners, WBENC certification offers the assurance that Whale meets the highest standards of excellence in the industry. Additionally, this certification opens doors to exciting opportunities for collaboration and innovation, as we join a network of WBENC-certified businesses and engage with top corporations dedicated to supplier diversity.

Our WBENC certification also enables us to strengthen existing partnerships and build new relationships with organizations that value diverse suppliers, fostering a more inclusive and balanced economy. By choosing Whale, our clients and partners are actively supporting a women-owned business and contributing to broader social impact.

About the Women’s Business Enterprise National Council (WBENC)

Founded in 1997, WBENC is the nation’s leader in women’s business development and is the most widely recognized certifier of women-owned businesses in the U.S. With over 18,000 certified businesses and more than 500 Corporate Members—including numerous Fortune 500 companies—WBENC drives innovation and opportunity for women-owned businesses across the country.

Looking Ahead

As a WBENC-certified business, Whale is excited to continue growing, learning, and contributing to a network dedicated to excellence, diversity, and collaboration. We look forward to the new connections, events, and programs WBENC provides, which will empower us to keep delivering the high-quality, strategic marketing solutions our clients have come to trust.

Learn more about Whale and our services and reach out to chat further!

White Whale Solutions Named Tampa Magazine’s Best Social Media/Marketing Agency!

White Whale Solutions Named Tampa Magazine’s Best Social Media/Marketing Agency!

We’re thrilled to announce that White Whale Solutions has been named Tampa Magazine’s Best Social Media/Marketing Agency! This recognition isn’t just a trophy for our shelf; it’s a testament to our dedicated team, innovative strategies, and the amazing clients we’ve had the privilege to work with.

A Journey of Growth and Innovation

Since our start, Whale has been driven by a mission to help brands make meaningful connections with their audiences. Our journey has been one of creativity, adaptability, and a relentless pursuit of excellence. From crafting engaging social media campaigns to implementing data-driven marketing strategies, our focus has always been on delivering results that matter.

This award reflects not only our hard work but also the trust and collaboration we’ve built with our clients. Each project we’ve taken on has pushed us to think outside the box, adapt to industry changes, and continually refine our approach to marketing.

What Makes Whale Stand Out?

1. Personalized Strategies: We believe that every brand has a unique story to tell. Our approach starts with understanding our client’s goals, values, and audiences, allowing us to create tailored strategies that resonate.

2. Data-Driven Decisions: In the fast-paced world of digital marketing, data insights are key. Our team harnesses analytics to guide our decisions, ensuring our strategies are not only creative but effective.

3. Community Focus: Being a part of the Tampa community is essential to us. We’re committed to supporting local businesses and initiatives, helping to foster a thriving local economy.

4. Innovative Creativity: In a landscape that’s constantly evolving, staying ahead of trends is crucial. Our team prides itself on thinking creatively to produce fresh, engaging content that captures attention.

Thank You for Your Support!

This award wouldn’t be possible without our incredible clients who inspire us every day. Your trust and collaboration have driven us to achieve greater heights. We also want to extend a heartfelt thank you to our dedicated team whose passion and expertise make Whale what it is.

As we celebrate this milestone, we remain focused on the future. We’re excited to explore new opportunities, embrace innovative technologies, and continue to craft compelling narratives for our clients.

What’s Next for Whale?

Winning Tampa Magazine’s Best Social Media/Marketing Agency is just the beginning. We’re already hard at work on new projects, partnerships, and initiatives that will help our clients thrive in an ever-changing digital landscape.

Stay tuned for more updates, insights, and success stories from our team. We can’t wait to share what’s next on our journey! Here’s to more growth, creativity, and impactful marketing in the future!

Don’t hesitate to reach out if you’re looking for a partner to elevate your brand’s marketing efforts. Let’s make waves together!

The Designers of Whale

The Designers of Whale

The Unique Art Styles of our Whale Team

At Whale, we have a team of incredibly talented art directors and designers; each with their own unique art style. All of them work hard to design creative assets that are out of the box, exciting, and valuable. One of our favorite things about our art directors and designers is how their personalities and individual artistic styles add to the creative pieces made at Whale. We asked our art directors and designers at Whale to put together a mood board that represents who they are, what inspires them, and their artistic style.

Taylor | Art Director

Taylor’s mood board is the perfect mix of dark and light. The camera represents Taylor’s talent and passion for photography, and the Pantone colors were chosen to represent some of her favorite things: Bayshore Strolls and Dogs!

Sydney | Art Director

Sydney’s art style is cute and colorful, with assortments of yellows, oranges, greens, and purples. It feels like baking cookies on a cozy, rainy day; or what a trip to the bookstore feels like. The Pantone color choice, “Lavender Haze,” perfectly represents her love for Taylor Swift.

Gisselle | Art Director

Gisselle’s mood board features Hello Kitty and lots of pinks. It’s super cute and even a bit nostalgic. A fun fact about Gisselle is that she always has the most adorable and most fun nail designs and her mood board reminded me of her immediately. She incorporated all the colors she chose in such a cute way.

Rebekah | Art Director

Whenever I think of Rebekah, I think of sunshine! In her mood board, she incorporated her favorite colors, while adding some of the most beautiful pieces of Florida. The flamingos, beach umbrellas, and ocean perfectly exemplify her style and personality.

Jessica | Senior Art Director

Jess’ mood board focuses mainly on neutral tones, with pops of neon yellow in between. It feels a bit Western in a modern way, and the neon smiley face displays Jess’ fun, warm, and excitable personality!

Our art directors and designers are all incredibly talented, and we feel so lucky to have such phenomenal people on our team. Their own unique personalities and styles make Whale even better every single day.

Their hard work and creativity always set us apart. We whaley love you and appreciate everything you do! To see some more of our designer’s incredible work, visit our Instagram.

Whale Swag

Whale Swag

Swag: an easy way to benefit your brand

Have you ever thought of swag as an easy way to benefit your brand? By definition, “swag” is branded merchandise that is made to promote your brand or unite your company, and then given away for free (Forbes, 2022). In the corporate world, swag is often misconstrued as cheap freebies that will eventually go in the trash, but that does not have to be the case – especially with Whale. As a full-service marketing agency, we could name countless reasons to have swag, but two of the most important to understand are brand recognition and company culture.

Brand Recognition

Swag can act as “free” advertising. Someone wearing a crewneck or backpack with your logo is a walking billboard bringing your brand to life. Unlike many forms of marketing, it is tangible, which means it can be more personal and valuable. Positive brand recognition is a result of being intentional with your swag. According to a study conducted by Promotional Products Association International, 72% of consumers surveyed believed that the quality of a promotional product equates to the reputation of that company. In other words, high-quality swag makes your brand seem high-quality, and low-quality swag makes your brand seem low-quality. Not all swag has to be basic, especially with Whale. How to stand out from all the other shirts and tchotchkes is through quality and design. Having your logo is a great start, but adding patterns and graphics to swag can showcase your brand identity.

Company Culture

Swag is great to hand out to prospects, but it can also help cultivate company culture in the workplace. As an employer, it shows your employees that you are investing in them and recognize them as valuable members of your team. Whether you are gifting swag to a new or existing employee or client, this simple gesture has the potential to spark a stronger loyalty and connection to your brand. Bundled kits are one of our favorite ways to deliver internal swag – for example, a custom card, shirt, tumbler, notebook, and pen. However, you can get more “outside of the box” with items like speakers, tote bags, and yoga mats.

Getting Started

At Whale, we make swag that is impactful on company culture and brand recognition, not forgotten about. Flip through our Swag Guide e-book to skim the surface of what is possible with our team and contact us to get started!