Data Strategist

Company Overview and Job Description

White Whale Solutions, a marketing agency based in Tampa, FL with clients across the U.S., is seeking to find the perfect Data Strategist candidate to join our rapidly growing team. We are a full-service advertising and analytics agency with a focus on utilities and pharmaceuticals.

As the Data Strategist, you will be managing the entire process of sourcing and analyzing alternative datasets; often working closely with the account teams to source, track, and identify data solutions for our clients. Help to screen datasets to select those which are likely to show promise and fit the requirements of the business and perform tracking analyses to understand performance metrics. This person will be tasked with presenting findings and solutions to both internal and external partners.

We are looking for someone who has a passion for analytics and strategy—not only are you a wizard in Excel, but you can understand the why behind the data and craft next steps based on what the analysis is showing.

This is a full-time position with an opportunity to grow and be a part of something truly special.

 

Must Have Expert Knowledge and Experience With: 

*Demographics/Firmographics & Data Enhancement

*Segmentation Systems (e.g. PRIZM)

*Data Suppression

*Mail File Deployment & CASS Standardization

*Index Calculations

*Next Best Product Modeling

*Customer Journey Development

*Tracking, Reporting and Analysis

*Customer Profile Development

*Prospect Personas

*List Purchase 

*Matching Between Files (using Account ID, Address, Names, etc.)

*Vendor Vetting and Management

*GIS (Optional)

 

Additional Qualifications 

*Bachelor’s or Graduate Degree in Data Analytics, Business Analytics, Marketing with a Concentration in Data Analytics, or Related Field

*Proven work experience – minimum 2 years in related field

*Excellent analytical and project management skills

*An ability to multitask and perform under tight deadlines

*Team Player: Must be able to work with a variety of individuals and manage the relationships it will take to do so in an efficient and empathetic fashion

*Driven to achieve success with a positive can-do attitude: We want people who see the big picture of growing our agency and finding the spark of light even in the most challenging projects or clients

*Strong knowledge in all things data

*Self-starter with a self-motivated work ethic

*Pace of Play: We work fast, we get a lot done, and being efficient is a must

*Critical, forward thinker

*Excellent communication skills – both verbal and written

*Organized with an attention to every single detail: Typos and misspellings are not appreciated

*Expert in Excel

*Proficiency in Word, PowerPoint, and Keynote

 

Benefits

We are the agency where you want to work. We have a collection of innovative and unique benefits that are not commonly found in companies of our size: vision, dental and health insurance, 401K with 4% match on salary, unlimited vacation, hybrid work environment, travel, team trips, free food, happy hours and more. We are a Certified Woman Owned Business.

 

Job Type: Full-time

Salary Range of $40,000 – $80,000 Based on Experience 

If interested, please consider applying – and ensure that you understand and have participated in the following advertising functions as we will ask for examples and samples during the interview process: