Welcome to Whale University: Geofencing 101

Welcome to Whale University: Geofencing 101

Have you ever had an advertisement pop up in the middle of a game on your phone? Or even while you’re browsing news sites and you wonder, “huh, I wonder how that got there”?  Your business could be taking advantage of this incredible opportunity to reach potential customers where they are – sitting in their home or at a local business, just browsing away on their phones.

The tl;dr: Geofencing

Geofencing is a unique digital advertising tool to reach potential customers at the most granular via their smartphones or tablets by placing a virtual perimeter around a real-life location.

What is Geofencing?

The process of Geofencing is setting a virtual perimeter around a real-life location such as a store or an address. These “geo” fences can be set to any radius, but only as small as 0.1 of a mile.

The geofencing technology platform we use is given location-based data from apps/sites to track when a user enters or exits the set perimeter. The ad then is displayed on their smartphone or tablet when they are in those certain locations and also on apps/sites.

Granted, the technology can only work if a customer gives apps permission for their location and data to be tracked.

Since Geofencing allows us to get super granular with our targeting, we’re able to target commercial addresses, business addresses, residential addresses, and even your competitor’s addresses for a campaign.

But where do the clients see our ads?

People do not go anywhere without their phones. On average, people check their phones 96 times a day– that’s once every 10 minutes, according to new research by global tech care company Asurion. Imagine how many times per day you could be reaching your potential audience in a non-traditional setting with little to no competition from others in the same market. Sounds pretty great to us!

Here’s a list of just a few of the websites and their apps where Geofencing ads can be seen:

  • ESPN
  • Bleacher Report
  • Expedia
  • Forbes
  • The Weather Channel
  • Discovery
  • ABC
  • Food Network
  • The History Channel
  • Travel Channel
  • Fox News
  • CNN App
  • BuzzFeed
  • The Washington Post
  • MLB
  • NFL Network
  • Amazon Prime Video
  • And about 500+ more
Are you looking to utilize Geofencing in your digital strategy?

Our team at White Whale Solutions is skilled in geofencing technology and can help take your digital strategy to the next level! Get in contact with us today by visiting our contact us page here: https://s75.etcserver.com/~whitewhalesoluti/contact/