NJNG Lead Generation Forms
New Jersey Natural Gas started with a very complicated and outdated microsite created to support their energy-efficiency program. It was difficult to navigate and consumers got lost in the process of finding the information needed. NJNG engaged White Whale to develop a better solution, capture more leads and make the sign-up process easy and efficient. Through testing and research, our team found the perfect solutions: Facebook lead generation ads.
Unlike other ads, lead generation ads include a contact form that allows users to show their interest in the product while saving time, being easy to use, and providing automatic efficiency for increased activity. Consumers click on the Facebook ad and fill out a 3-question form with the necessary client information. NJNG is then able to contact this lead within a few business days.
In the month before White Whale’s solution, NJNG had 42 leads from all digital channels. After 30 days of tracking, we were able to generate 500% more leads: 256 leads. The best part is that the leads continue to come in even after 2 months. The result was increased response, a seamless customer experience, and a very satisfied customer.