Amalie Arena

Putting the Biscuit in the Basket

White Whale was commissioned to redesign the Ford’s Garage and all other HPOC menu boards inside Amalie Arena, home of the Tampa Bay Lightning.

Being the brilliant marketers we are, we immediately thought: hey, let’s put pictures of the food on the boards. Really, really juicy, delicious pictures that will get even the most die-hard Southern barbeque purist’s mouth watering for Italian Sausage.

The hamburgers look like what your taste buds find when they die and go to heaven. The grilled cheese is literally dripping, and the caramel corn is magically delicious. And, just as a side note, this required very little styling and photoshoping, as the food really is pretty awesome. Seriously, it is.

We gave everything texture, dimension, and warmth. We invited folks to savor the flavor and sink their teeth in.

Ford’s Garage saw a 40% sales increase with WHITE Whale’s updated designs.

Did we mention we did it, like, in-a-greased-puck-on-fresh-ice fast? Which is quite a feat when it comes to design, photography, approvals, production, and so on. But we pulled it off. We, well, put it in the back of the metaphorical net.

“The menu boards were great, and we received awesome feedback from everyone. Thank you again to you and your team for completing these on short notice for All Star weekend.” That’s our client, Reece Anderson.