Arbor Oaks

Another pristine case study for branding and image creation is our social media campaign for Synergy Properties’ Arbor Oak Communities.

For most families, convincing aging parents to give up their homes and move into assisted living facilities can be challenging, at best. Understandably so. Pretty sure we’ll all be stubborn about that when the time comes, but for many people, it’s essential for their health and wellbeing. It needs to happen.

So how do you smooth that transition? How do you plant the seed, nurture it, and wait for your loved one to come to the blooming conclusion that assisted living is the way to go? And how do you convince family members you’ve got the right place for their loved one?

All this together, and shared between people who know and trust each other, establishes a powerful presence, and, in turn, a strong brand that comes to mind when families start facing these important and challenging choices.