Breathing new air into great sky

Great Sky is the poster child for the importance of branding. It’s an awesome community in a stunning location but with a tired, outdated brand. A few clicks on the community’s old web site does NOT make you want to call your realtor.

But that was the old web site. The new one, well, definitely has folks reaching for their devices.

For starters, it highlights the community’s natural beauty with textured, intimate photography. Stunning vistas, simmering sunsets. Focus on fitness, wellness, and getting the family outside. Nature, nature, and more nature.

“Yami Rivera and the entire White Whale team have been amazing to work with. They listen, collaborate and strategize the best route forward for our community’s marketing and sales goals. It was an easy relationship to build and I look forward to continuing into
other markets.”

But the real key to the site is we’re not selling houses, we’re selling community. You can talk granite countertops and double vanities all day, but what people really want are connections. They want to take their kids for a stroll with neighbors. They want drinks on the porch. They want string lights on summer nights and quaint gathering spots. They want community soccer games, strong schools, and family-friendly functions. They want a slower pace, natural spaces, friendly faces, and a break from their hectic lifestyles.

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