Based on the outcomes of the 2023 campaign, for 2024 the plan is to adopt a streamlined digital approach. Specifically, focusing on allocating resources towards high-intent digital tactics, with a focus on Search and Facebook, as these channels yielded the most leads during the 2023 campaign. Additionally, we advise capitalizing on existing relationships with Contractors and Marketers within the territory. In collaboration with them, a tailored marketing package could be designed to effectively promote Generac Generators within the home builder space and to the customers of Georgia Marketers.

Whale also plans to extend the campaign into other markets where customer data is more available and less restricted. In those markets, a targeted strategy is recommended, employing not only digital but additional one-to-one tactics such as email and direct mail. These personalized approaches are identified as effective means to directly convey messaging to consumers, ensuring impactful engagement in those specific markets.