Just like fitness, childcare is a crowded space. In fact, there are more than 800,000 childcare centers in the U.S. as we speak, and that number is only going up.
So, suffice to say if you’re a child development center looking to establish your brand and increase your enrollment, there’s ample competition for your target market’s attention.
There’s also another important wrinkle when it comes to successfully branding and recruiting for child development centers: you’re talking about people’s kids. You’re not selling vacuum cleaners or blue jeans. This is all about trust with a capital T. You’re telling folks you’re up to the task of caring for and nurturing their children. Wowza.
One slight misstep with an image, a word, or a social post can spread like wildfire and cause serious, lasting damage. At the same time, a pitch perfect campaign can do wonders. It can establish your brand, elevate your image, and explode your email inbox.
But it has to be perfect. This is not a job for amateurs. But we’re not amateurs here at White Whale. Far from it.