Washington Gas

Come home to Gas

Washington Gas partnered with White Whale to manage its On-Main conversion program. White Whale was instrumental in using its GIS capabilities to identify targets close to the natural gas main. Whale also developed the brand, messaging and executes this campaign through a multi-channel approach.

The top segmented tiers received a high impact magazine package which yielded a 60% increase above the traditional letter package

Slightly engaged targets were remarked with a follow-up email yielding a 51.8% open rate which is double the natural average of 22.93%

Natural Gas

The Energy Efficient

Choice for your home

Video ads have a 2-3x higher engagement rate than static ads.