Segmentation Strategy

Segmentation strategy can be broken down into a few very important questions: Who? Where? And Why? Let’s start with the Who. In order to identify customer needs, one must know who the customer is. This is interpreted through grouping consumers into categories like gender, age, income, etc. After the Who comes the Where. Knowing where your consumers are located geographically can increase your company’s success. How? By identifying cultural, climatic, and linguistic differences to help you find the best way to advertise your business. And finally, let’s get to the Why: behavior. Consumer purchases highly depend on their personality, values, and lifestyle. Different lifestyles often mean different interests, which is very important when deciding who to focus on for your business. We know, we tried to cram a lot of information into one, slightly-bigger than intended paragraph. The good news is that we will help you determine which strategy is best for your company’s goals (probably in a better, wordy White Whale way).