Digital Tag
Whale
October 14, 2024

White Whale Solutions Named Tampa Magazine’s Best Social Media/Marketing Agency!

White Whale Solutions Named Tampa Magazine’s Best Social Media/Marketing Agency!

We’re thrilled to announce that White Whale Solutions has been named Tampa Magazine’s Best Social Media/Marketing Agency! This recognition isn’t just a trophy for our shelf; it’s a testament to our dedicated team, innovative strategies, and the amazing clients we’ve had the privilege to work with.

A Journey of Growth and Innovation

Since our start, Whale has been driven by a mission to help brands make meaningful connections with their audiences. Our journey has been one of creativity, adaptability, and a relentless pursuit of excellence. From crafting engaging social media campaigns to implementing data-driven marketing strategies, our focus has always been on delivering results that matter.

This award reflects not only our hard work but also the trust and collaboration we’ve built with our clients. Each project we’ve taken on has pushed us to think outside the box, adapt to industry changes, and continually refine our approach to marketing.

What Makes Whale Stand Out?

1. Personalized Strategies: We believe that every brand has a unique story to tell. Our approach starts with understanding our client’s goals, values, and audiences, allowing us to create tailored strategies that resonate.

2. Data-Driven Decisions: In the fast-paced world of digital marketing, data insights are key. Our team harnesses analytics to guide our decisions, ensuring our strategies are not only creative but effective.

3. Community Focus: Being a part of the Tampa community is essential to us. We’re committed to supporting local businesses and initiatives, helping to foster a thriving local economy.

4. Innovative Creativity: In a landscape that’s constantly evolving, staying ahead of trends is crucial. Our team prides itself on thinking creatively to produce fresh, engaging content that captures attention.

Thank You for Your Support!

This award wouldn’t be possible without our incredible clients who inspire us every day. Your trust and collaboration have driven us to achieve greater heights. We also want to extend a heartfelt thank you to our dedicated team whose passion and expertise make Whale what it is.

As we celebrate this milestone, we remain focused on the future. We’re excited to explore new opportunities, embrace innovative technologies, and continue to craft compelling narratives for our clients.

What’s Next for Whale?

Winning Tampa Magazine’s Best Social Media/Marketing Agency is just the beginning. We’re already hard at work on new projects, partnerships, and initiatives that will help our clients thrive in an ever-changing digital landscape.

Stay tuned for more updates, insights, and success stories from our team. We can’t wait to share what’s next on our journey! Here’s to more growth, creativity, and impactful marketing in the future!

Don’t hesitate to reach out if you’re looking for a partner to elevate your brand’s marketing efforts. Let’s make waves together!

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September 9, 2024

Utilizing Video Content in Marketing: A Comprehensive Guide

Utilizing Video Content in Marketing: A Comprehensive Guide

Video content has emerged as a powerful tool for businesses looking to enhance their marketing strategies. With the rapid growth of platforms like YouTube, TikTok, and Instagram, video has become a preferred medium for consumers and marketers alike. Keep reading to explore why video content is essential for your marketing efforts and how you can effectively incorporate it into your strategy to drive engagement and conversions.

Why Video Content Matters

1. Higher Engagement Rates
Video content naturally captures attention more effectively than text or static images. According to a study by HubSpot, 54% of consumers prefer to see video content from brands they support. Videos are dynamic and can convey messages more vividly, making them more engaging and memorable.

2. Boosts Conversions and Sales
The impact of video on conversion rates is undeniable. Research shows that including a video on a landing page can increase conversions by up to 80%. This is because videos can explain products or services more comprehensively, building trust and making it easier for customers to make purchasing decisions.

3. Improves SEO Performance
Google prioritizes websites that offer diverse content types, including videos. By embedding videos on your website, you can improve your site’s SEO performance, leading to higher search engine rankings. Additionally, videos increase the amount of time visitors spend on your site, which is another critical factor in SEO rankings.

4. Videos are Highly Shareable
Video content is one of the most shared types of content on social media. A well-produced video can go viral, significantly increasing your brand’s visibility. People are more likely to share videos with their networks, amplifying your reach organically.

Types of Video Content to Consider

1. Explainer Videos
Explainer videos are perfect for breaking down complex products or services into easily digestible information. These videos are usually short, focusing on the key benefits and features that set your offering apart from the competition.

2. Product Demos
Product demonstration videos show your product in action. They are particularly effective for e-commerce brands, helping potential customers understand how to use your product and what to expect.

3. Testimonials and Case Studies
Customer testimonials and case study videos add credibility to your brand. They showcase real-life success stories, building trust with your audience by demonstrating tangible results.

4. Behind-the-Scenes Content
Humanize your brand by showing what goes on behind the scenes. Whether it’s a day in the life at your company or the process of creating a product, these videos can build a stronger connection with your audience.

5. Webinars and Live Streams
Hosting webinars and live streams allows you to interact with your audience in real-time. This type of content is highly engaging and can position your brand as a thought leader in your industry.

Whale’s Best Practices for Video Marketing

1. Focus on Quality
High-quality video production is crucial. Poorly produced videos can harm your brand’s image. Invest in good equipment, or hire professionals to ensure your videos look polished and professional.

2. Keep it Short and Sweet
Attention spans are shorter than ever, so aim to keep your videos concise. Most successful marketing videos are under two minutes long, delivering the message quickly without losing the viewer’s interest.

3. Include a Strong Call-to-Action (CTA)
Every marketing video should have a clear call-to-action. Whether you want viewers to visit your website, sign up for a newsletter, or make a purchase, make sure your CTA is compelling and easy to follow.

4. Optimize for Mobile Viewing
With the majority of video content being consumed on mobile devices, it’s essential to ensure your videos are optimized for mobile viewing. This includes using vertical formats and ensuring that text and visuals are legible on smaller screens.

5. Leverage SEO
Don’t forget to optimize your videos for search engines. Use relevant keywords in your video titles, descriptions, and tags. Additionally, including transcripts can help improve your video’s searchability.

How to Distribute Your Video Content

1. Social Media Platforms
Share your videos on platforms where your audience is most active. Facebook, Instagram, and LinkedIn are great for short, engaging videos, while YouTube is ideal for longer, more in-depth content.

2. Your Website
Embed videos on your homepage, product pages, and blog posts to enhance your website’s content. This not only improves the user experience but also contributes to better SEO performance.

3. Email Marketing
Incorporating videos into your email campaigns can significantly increase click-through rates. Use video thumbnails with play buttons to entice recipients to watch the content.

4. Video Advertising
Consider running video ads on platforms like YouTube, Facebook, and Instagram. Video ads can be highly targeted, ensuring your content reaches the right audience.

Incorporating video content into your marketing strategy is no longer optional—it’s essential. Videos engage audiences, build trust, and drive conversions, making them a powerful tool in your marketing arsenal. By focusing on quality, keeping your content concise, and optimizing for SEO and mobile, you can harness the full potential of video marketing to grow your brand.

Are you ready to take your marketing to the next level with video content? Reach out to the Whale team today and let’s start planning your video content and see the impact it can have on your business! Check out some of our past video projects to explore Whale’s video capabilities!

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June 20, 2024

Designing for Impact: Creating Visual Content that Converts

Designing for Impact: Creating Visual Content that Converts

In today’s fast-paced digital world, where attention spans are shorter than ever, the importance of creating visually compelling content cannot be overstated. Visual content not only grabs attention but also helps convey your message more effectively and persuasively. For businesses, the challenge lies in designing visuals that not only attract but also convert. Here are Whale’s design suggestions on how to create visual content that drives conversions.

Understand Your Audience

The first step in creating impactful visual content is understanding your target audience. Knowing their preferences, behaviors, and pain points will help you design visuals that resonate with them. Conduct thorough market research and create detailed buyer personas to get a clear picture of your audience. This understanding will guide your design choices, from color schemes and typography to the type of imagery that will appeal to them.

Keep It Simple and Clear

Simplicity is key in visual design. Cluttered and complex visuals can overwhelm viewers and dilute your message. Focus on a clear, straightforward design that communicates your message effectively. Use whitespace strategically to create a clean and organized look. Remember, the goal is to convey your message quickly and clearly.

Maintain Consistent Branding

Consistency in branding helps in building brand recognition and trust. Use a cohesive color palette, typography, and design elements across all your visual content. Consistent branding not only enhances your visual appeal but also reinforces your brand identity, making it more memorable to your audience.

Leverage Color Psychology

Colors evoke emotions and can significantly impact how your audience perceives your content. Use color psychology to your advantage by selecting colors that align with your brand and evoke the desired emotional response. For example, blue often conveys trust and professionalism, while red can evoke excitement and urgency. Consistency in color usage also helps in reinforcing brand identity.

Incorporate a Strong Visual Hierarchy

A well-defined visual hierarchy guides viewers’ eyes through the content in a deliberate way, highlighting the most important elements first. Use size, color, contrast, and positioning to create a hierarchy that directs attention to key information. For example, use larger, bolder text for headlines and calls to action, and contrasting colors to make these elements stand out.

Utilize Compelling Typography

Typography plays a crucial role in visual content. Choose fonts that are not only visually appealing but also easy to read. Limit the use of different fonts to maintain a cohesive look and use font size and weight to create a visual hierarchy. Your typography should complement the overall design and enhance readability, ensuring that your message is not lost in a sea of decorative fonts.

Implement Engaging Infographics

Infographics are a powerful way to present complex information in an easily digestible format. They combine visuals and text to tell a story or explain a concept. When designing infographics, focus on clarity and simplicity. Use icons, charts, and diagrams to break down information into bite-sized chunks that are easy to understand and visually engaging.

Optimize for Mobile

With a significant portion of users accessing content via mobile devices, it’s crucial to design visuals that are mobile-friendly. Ensure that your images, graphics, and text are easily viewable on smaller screens. Responsive design techniques can help ensure that your visual content looks great and functions well on any device.

Use Authentic and Relatable Imagery

Authentic and relatable imagery can create a stronger connection with your audience. Avoid overly staged or generic stock photos. Instead, use images that reflect real-life scenarios and resonate with your audience’s experiences. This authenticity can help build trust and make your brand more relatable.

Include Clear Calls to Action

Every piece of visual content should have a clear call to action (CTA). Whether it’s encouraging viewers to visit your website, sign up for a newsletter, or make a purchase, your CTA should stand out and be easy to follow. Use contrasting colors, bold fonts, and strategic placement to ensure your CTA is prominent and compelling.

Conclusion

Creating visual content that converts requires a blend of creativity, strategic thinking, and a deep understanding of your audience. By focusing on simplicity, quality, and clear communication, you can design visuals that not only attract attention but also drive meaningful action. Remember, the goal is to create a visual experience that resonates with your audience and motivates them to take the desired action.

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April 8, 2024

Navigating the Era of Privacy: Google Chrome’s Move to Phase Out Third-Party Cookies

Navigating the Era of Privacy: Google Chrome’s Move to Phase Out Third-Party Cookies

In recent years, privacy concerns have taken center stage in the digital landscape, prompting significant changes in how online data is managed and utilized. As consumers become increasingly aware of the value of their personal information, tech giants like Google have responded with initiatives aimed at enhancing user privacy. One such initiative involves Google Chrome’s decision to phase out third-party cookies, a move that marks a significant shift in online tracking practices and highlights the importance of prioritizing user privacy.

Why The Shift?

The use of third-party cookies has long been a cornerstone of online advertising and user tracking. These small pieces of data, stored by websites other than the one the user is visiting, enable advertisers to track user behavior across the web, delivering targeted ads based on browsing history and preferences. While this practice has been integral to the digital advertising ecosystem, it has also raised concerns about privacy infringement and data misuse.

Recognizing the need for a more privacy-centric approach, Google announced its intention to phase out third-party cookies in Chrome, the world’s most popular web browser. This decision reflects a broader industry trend towards greater transparency and user control over their online data. By eliminating third-party cookies, Google aims to enhance user privacy while still enabling personalized advertising experiences.

The Privacy Sandbox Initiative

To facilitate this transition, Google introduced the Privacy Sandbox initiative, a collaborative effort aimed at developing new privacy-preserving solutions for online advertising. The Privacy Sandbox seeks to strike a balance between user privacy and the needs of advertisers and publishers, ensuring that targeted advertising remains effective while respecting user preferences.

Key components of the Privacy Sandbox include:

1. Federated Learning of Cohorts (FLoC): FLoC is a privacy-focused alternative to third-party cookies that groups users with similar browsing habits into cohorts. Rather than tracking individual users, advertisers target these cohorts with relevant ads, preserving user anonymity and reducing the reliance on intrusive tracking mechanisms.

2. First-Party Sets: First-party sets enable websites to declare their own domains as first-party, allowing them to share cookies and user information within a trusted ecosystem. This helps maintain personalized experiences while limiting the scope of data sharing to the originating website.

3. Trust Tokens: Trust Tokens are a privacy-enhancing mechanism that allows browsers to verify user authenticity without revealing identifying information. By leveraging cryptographic techniques, Trust Tokens enable secure interactions between users and websites while mitigating the risk of fraud and tracking.

The Road Ahead

Google’s long-expected purge of third-party cookies has begun. The company turned off cookies for 1% of Chrome users in the beginning of 2024, amounting to approximately 30 million users. After a series of delays, Google has said it plans to phase out cookies for 100% of Chrome users by Q3 2024.

Image Source

As Google Chrome prepares to phase out third-party cookies, marketers and advertisers must adapt to a new era of privacy-conscious digital advertising. While the transition may present challenges, it also offers opportunities to innovate and explore alternative methods for reaching and engaging audiences.

For marketers, this means embracing privacy-first strategies that prioritize user consent, transparency, and data protection. By adopting privacy-compliant practices and leveraging emerging technologies, marketers can build trust with consumers and deliver personalized experiences without compromising privacy.

Furthermore, the shift towards privacy-centric advertising aligns with evolving consumer expectations and regulatory requirements. As governments around the world enact stricter privacy regulations such as the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), businesses must prioritize data privacy and compliance to maintain consumer trust and avoid costly penalties.

Google Chrome’s decision to phase out third-party cookies represents a significant milestone in the ongoing evolution of online privacy. By embracing privacy-centric initiatives like the Privacy Sandbox, Google is paving the way for a more transparent and user-centric digital ecosystem.

For marketers and advertisers, this transition emphasizes the importance of adapting to changing consumer preferences and regulatory landscapes. By prioritizing privacy and implementing responsible data practices, businesses can build stronger relationships with their audiences and thrive in an era defined by trust and transparency.

Sources:
https://blog.google/products/chrome/privacy-sandbox-tracking-protection/
https://developers.google.com/privacy-sandbox/3pcd
https://developers.google.com/privacy-sandbox/blog/cookie-countdown-2023oct

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December 11, 2023

Unleash the Potential of OTT

Unleash the Potential of OTT

Unleash the Potential of OTT: 10 Benefits of Over-The-Top Marketing Campaigns

In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential for businesses looking to capture the attention of their target audience. One strategy that has gained immense popularity in recent years is Over-The-Top (OTT) marketing. OTT refers to the delivery of content via the internet, instead of the traditional cable and satellite television avenues.

OTT marketing campaigns offer numerous advantages that can revolutionize the way you reach and engage with your customers. It is estimated that 72.2% of Americans will have watched some form of an OTT advertisement in 2023- and it will only continue to increase. In this post, we’ll explore why Whale firmly believes in the benefits of using OTT in marketing campaigns.

1. Precise Targeting: OTT platforms provide advertisers with highly detailed demographic and behavioral data about viewers. This information allows you to create personalized and relevant content, ensuring that your ads reach the right audience. This precision targeting not only increases the chances of engagement but also maximizes your return on investment.

2. Cost-Effective Advertising: Traditional television advertising can be expensive, and it’s often challenging to track the effectiveness of your campaign. OTT marketing offers a cost-effective alternative, allowing businesses of all sizes to access a wider audience without breaking the bank. This is a HUGE benefit, as small businesses now have the chance to be on the same national playing stage as massive companies. Plus, with data analytics, you can measure the performance of your ads in real-time and make necessary adjustments.

3. Interactive and Engaging Content: OTT advertising allows for interactive content, such as clickable links and calls to action depending on where the ads are served. This engagement can lead to higher conversion rates as viewers can immediately respond to your message, whether it’s signing up for a newsletter, making a purchase, or requesting more information.

4. Unskippable Ads: Unlike traditional television ads that viewers can skip or ignore, OTT ads are often unskippable. This means that your message has a better chance of being seen and heard, leading to improved brand awareness.

5. Cross-Device Accessibility: OTT marketing campaigns can be accessed on a variety of devices, from smart TVs to smartphones, tablets, and laptops. This cross-device accessibility ensures that your message can reach your audience wherever they are, whenever they are there. This then increases the overall reach and impact of your campaign.

6. Flexible Ad Length: OTT platforms allow for more flexibility in the length of your ads. Whether you have a short, impactful message to deliver or a more extensive story to tell, you can tailor your ad length to suit your campaign’s objectives and your audience’s preferences.

7. No Geographical Boundaries: Traditional TV advertising is limited by geographical boundaries, making it challenging to target specific regions. OTT marketing transcends these boundaries, enabling you to reach a global audience or focus on a hyper-local demographic with ease.

8. Real-Time Analytics: OTT platforms provide real-time analytics, allowing you to track the performance of your ads as they are being delivered. This data can be invaluable for making adjustments on the fly and optimizing your campaign for better results.

9. Ad Blocking Resistance: Ad blockers can significantly impact the effectiveness of online advertising. However, OTT platforms are less susceptible to ad-blocking, ensuring that your message reaches your intended audience.

10. Sustainable Marketing: OTT marketing is more environmentally friendly than traditional television advertising, which often involves the production and distribution of physical materials. This aligns with the growing trend of being more eco-conscious, helping you create a positive and eco-friendly brand image.

Over-The-Top marketing campaigns offer a multitude of benefits that can help your business stand out in a crowded digital marketing landscape. With precise targeting, cost-effective advertising, interactive content, and a wealth of analytical data, OTT can be a game-changer for your marketing efforts! As consumer preferences continue to shift towards digital and on-demand content, embracing OTT marketing is a strategic move to stay ahead of the curve and effectively engage your audience. Send us a message today and we would love to help ignite an OTT Campaign for your business!

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September 20, 2023

Finding the Perfect Balance

Finding the Perfect Balance

Optimal Impact: Balancing Direct Mail & Digital Marketing

In an era dominated by screens and digital interactions, the power of direct mail might seem like a relic of the past. However, as marketers navigate a landscape filled with virtual noise, there’s a growing realization that a harmonious blend of direct mail and digital marketing can create a symphony that resonates with audiences on multiple levels to create an optimal impact. This article dives deeper into the art of finding the perfect balance between these two unique approaches to help create a more effective and engaging marketing strategy.

The Strengths of Direct Mail

Direct mail’s tangible appeal remains unmatched in the digital age. The physicality of a well-crafted mail piece has the potential to captivate your audience in a unique way. The tactile experience of holding a beautifully designed brochure or a cleverly folded mailer engages multiple senses, leaving a lasting impression that mere pixels struggle to replicate. Moreover, direct mail offers a canvas for creativity that’s hard to match in the digital realm. Eye-catching visuals, interactive elements, and even the scent of printed materials can evoke emotions and trigger memories, forging a stronger connection between the brand and its audience.

The Power of Digital Marketing

Digital marketing, on the other hand, brings an arsenal of precision tools to the table. Data analytics provide unparalleled insights into consumer behavior, enabling marketers to tailor messages, timing, and delivery channels to specific segments. Real-time tracking allows for quick adjustments, ensuring campaigns are optimized for maximum impact.  Interactivity is another jewel in the digital crown. Engaging content formats like videos, surveys, and interactive ads draw users into a two-way conversation, transforming passive observers into active participants. The ability to gather instant feedback and respond in real-time enhances customer engagement and satisfaction. 

Achieving An Optimal Impact: The Perfect Balance

The magic lies not in favoring one approach over the other, but in seamlessly integrating them to harness their combined potential. Here’s how:

1. Unified Branding: Maintain consistent branding across direct mail and digital platforms. Colors, fonts, and messaging should align, reinforcing brand recognition regardless of the medium.

2. Data-Driven Personalization: Leverage digital insights to personalize direct mail content. Tailor your message based on online interactions and preferences to create a sense of familiarity and relevance.

3. Multi-Channel Engagement: Direct mail can serve as an entry point to digital engagement. Include QR codes or personalized URLs that lead recipients to landing pages, social media profiles, or interactive content, extending the conversation into the digital realm.

4. Tracking Across Channels: Implement trackable elements in direct mail, such as CallRail numbers or scannable QR codes. This allows you to monitor responses and conversions, connecting your offline efforts to online results.

5. Nurture with Care: Combine the nurturing power of direct mail’s tangible touch with digital’s timely follow-ups. Send a direct mail piece and follow up with a personalized email or retargeted digital ads to keep your brand top of mind.

Conclusion

In the search for marketing balance, the debate between direct mail and digital marketing becomes irrelevant when we recognize the inherent value of both. Rather than pitting them against each other, let’s embrace the collaborative relationship they share. By harmonizing the sensory appeal of direct mail with the data-driven finesse of digital marketing, we unlock a strategy that resonates deeply with our audience.

Next Steps

At White Whale, we’ve implemented this combined approach for numerous clients and campaigns. Each of them telling us that the additional touchpoints keeps our efforts top-of-mind with our audiences and leads to further interactions that ultimately lead to action for an optimal impact. Ready to transform your marketing strategy? Contact us today to create an optimal impact and perfect balance between direct mail and digital marketing for your brand’s success.

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June 5, 2023

Why Bing Ads Deserve Your Attention

Why Bing Ads Deserve Your Attention

Advertising across multiple platforms- or cross-platform marketing- is an important tool when growing brand credibility and increasing visibility. However, knowing the right platform to expand to can be confusing if you don’t know where to start. While Bing might not be the first platform that comes to mind when you think of digital channels that you can advertise on, it might be the perfect addition to your digital strategy to reach new and unique customers. This search engine has the benefit of being the platform that backs up Alexa, Cortana, and Microsoft Office- all products that are used by millions of consumers daily. Further, the audience is generally more mature, affluent, and educated than audiences of other search engines such as Google. Learn more about Bing and its unique audiences, product integrations, and ad types to see if this might be the right platform for your campaign!

Audience

In March of 2019, almost half of the United States ran a search powered by Bing every month – that is 126 million unique users performing 6 billion searches. While some of these searches may not be loyal to only Bing, Bing boasts 100 million daily active users in 2023. But who are these users? Bing’s audience averages 45 years old. 50% of their users have a college education, 46% are more likely to be married, and a third of their users have a household income over $100k.  With Bing, you have the potential to reach more of these customers due to less competition. Since there are fewer advertisers on Bing than Google, generally, advertisements have a higher clickthrough rate, and eventually, a better return on investment. Further, Bing allows you to create your target audience through demographics including age, gender, and location. At a granular level, Bing allows you to run ads at a specific time in different time zones- regardless of your location.

Product Integration

Everyday business apps such as Microsoft Office, Outlook, Word, Excel, and Teams all are integrated with Bing as their supportive search engine. Reaching over 1.2 billion users without even trying. If you have ever used the search bar or clicked on a keyword to search within a Word document or email, you have used Bing!  Alexa, Cortana, and Facebook Portal are all common voice assistants that can be used in your home, from your computer, or from your phone. Cortana, the glowing circle on a Windows taskbar, uses Bing to help answer any questions that are typed into the bar or asked verbally.  On an even larger scale, Alexa is put into over 100 million households to help control lights, play music, and answer questions. Where does she get those answers? Bing! Next time you ask Alexa what the weather is, you can thank Bing for telling her that is going to rain. (Don’t forget your umbrella!) Microsoft Advertising has a unique advantage over other platforms due to the dozens of search engines that are partnered with Bing. Sites like Yahoo!, AOL, and MSN are partially powered by Bing, giving advertisers the advantage of having an ad served across multiple engines through one platform.

Ad Types

Bing offers multiple ways to market on their platform. Their ad types include text, dynamic search ads, product, audience, app install, and responsive ad searches. Depending on your product type, target audience, and budget any of these channels might be the place to start with your new ads.  One of the most popular options, the dynamic search ad, is an expanded Text Ad that is automatically targeted at relevant searches based on what is shown on the website. That means that when you search for “pizza” your first result is likely a pizza place where you can order a hot pizza, rather than a definition.  Want to do more than just a search ad? Bing offers a Responsive Search Ads that allows you to make more ads with less guesswork. By providing 15 headlines and 4 descriptions, Bing automatically designs the best ad to help you generate the best leads. Bing offers a wide range of ads and targeting options, allowing you to tailor your campaign precisely to your specific audience demographics and preferences. Depending on your needs, you might want to use all these cool ad types, or maybe just one or two. Your campaign is fully customizable to you.

Why Bing Ads Deserve Your Attention

While Bing might not be ranked the first search engine in the world, it has a significant audience that is worth your time. With over 100 million users, the support of multiple products, and various ad types, Bing is a platform worth including in your digital marketing plan to help you reach your potential new customers. Whale wants to help you reach those customers with compelling creative messaging that is suitable for any platform here!

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