We were so excited to work with the Tampa Bay Lightning to brand their new HPOC stands in Amalie Arena. Our process involved designing three logos for each stand with their own brand identity. After a logo was chosen by the Lightning team, it was finessed for a final review and completion. We then developed the brand and implemented the new design to multiple menu boards, which went through the same revision process to produce the final boards. Our designs engaged customers and drove sales to Lightning’s HPOC stands over popular competitors like PDQ, Ford’s Garage and Chick-Fil-A.
Download it here: Amalie Arena Rebrand Process