David built White Whale Solutions piece by piece after spending the first 20 years of his career leading innovative marketing, agency and analytics companies. He started in the marketing strategy group at U.S. Trust working with individuals in the Top 5% of income classifications. He then joined the Consulting Practice of Claritas, a Division of A.C. Nielsen where he spent 13 years, eventually managing their National Financial Services Consulting Practice. Looking for a change, and a chance to build something from scratch, David partnered with a small advertising agency to form a company focused on providing financial institutions with innovative digital and direct marketing execution strategies.
After 6 years, David left to create his own agency with the mission of hiring the best talent he had come across in all facets of the agency world; design, digital strategy, web development, print production and account management. The Whale Team is a unique blend of talent, and we work toward a singular mission to deliver for our clients, have fun while doing it and becoming an extension of those we serve. David earned his M.B.A in Marketing with a concentration in Advertising from Rider University in Lawrenceville, New Jersey.