Director of Digital Strategy

Madison graduated from Washington State University in 2018 with a degree in Sports Administration and a minor in Strategic Communication where she went on to work for Washington State University, Wofford College, and Florida State University in their Athletic Marketing Departments. Her passion for digital marketing has always been at the forefront of her passion in her career – no matter what industry she was working in.

Due to unfortunate circumstances with COVID-19, Madison had to pivot from her 6-year career in college athletic marketing to the agency world. But, this did not change her love for digital marketing. After tackling the account manager position at her agency, she moved into a heavier role of overseeing all digital campaigns. With her 6+ years in digital media and marketing, and 3+ years in paid media, she has experience unmatched in a multitude of facets.

At White Whale, Madison oversees all things digital. From PPC campaigns, paid social campaigns, digital strategy, and more – Madison lives, works, and plays in the world of digital media.

While not in the office, Madison will be found rooting for Florida State Seminoles, Tampa Bay Lightning, and Jacksonville Jaguars alongside her boyfriend, Austin, and their two dogs. She also enjoys reviewing every restaurant she can in Tampa to stay top of her Yelp Elite class. Whale On!