The Power of Headshots
Capturing Your Best Angle
Headshots are a crucial element in marketing, particularly when it comes to personal branding. A professional headshot can set you apart from the competition and give potential clients or employers a strong first impression. In this blog post, we’ll explore why headshots are important in marketing, what makes a good headshot, and how to use your headshot effectively in your marketing efforts.
Why are headshots important in marketing?
Your headshot is often the first impression you make with potential clients or employers, so it’s important to make it count. A professional headshot can convey confidence, approachability, and competence, all of which are valuable traits in the business world. It can also help establish your personal brand and make you more memorable to those who view your marketing materials (Forbes). In addition to making a strong first impression, a professional headshot can also lend credibility to your marketing efforts. It shows that you take your business or career seriously and that you’re willing to invest in yourself to present a professional image to the world. This can be especially important in industries such as law, finance, and real estate, where professionalism and credibility are highly valued. At Whale, we have done headshots for our team and our clients, and we’ve learned some tips and tricks along the way.
What makes a good headshot?
A good headshot is one that accurately represents you and your personal brand while also conveying the traits that are important in your industry. Here are some of Whale’s tips for creating a good headshot:
1. Dress appropriately: Choose clothing that is professional and fits well. Avoid busy patterns or logos that can distract from your face.
2. Choose a neutral background: A plain background in a neutral color such as white or gray will ensure that the focus remains on you.
3. Use good lighting: Natural light is best, but if you’re indoors, make sure the lighting is even and flattering.
4. Show your personality: Smile naturally and make eye contact with the camera. Your headshot should look friendly and approachable.
5. Hire a professional: While it’s possible to take a good headshot yourself, hiring a professional photographer can ensure that you get the best possible result.
What do I do with my headshot now?
Once you have a great headshot, it’s important to use it effectively in your marketing materials. Here are some ways Whale has put our client’s headshots to use:
1. Use it on your website and social media profiles: Your headshot should be prominently displayed on your website and social media profiles. This will help potential clients or employers put a face to your name and make it easier to remember you.
2. Include it in your email signature: Adding your headshot to your email signature can help build familiarity and trust with those you communicate with regularly.
3. Use it in print materials: Your headshot can be used in brochures, business cards, and other print materials to give them a personal touch.