In today’s fast-paced digital world, where attention spans are shorter than ever, the importance of creating visually compelling content cannot be overstated. Visual content not only grabs attention but also helps convey your message more effectively and persuasively. For businesses, the challenge lies in designing visuals that not only attract but also convert. Here are Whale’s design suggestions on how to create visual content that drives conversions.

In the ever-evolving landscape of marketing, data analytics has emerged as an indispensable tool for businesses aiming to thrive and succeed in a competitive environment. At Whale, we understand the pivotal role that data-driven strategies play in enhancing marketing outcomes and propelling business growth to new heights.

In recent years, privacy concerns have taken center stage in the digital landscape, prompting significant changes in how online data is managed and utilized. As consumers become increasingly aware of the value of their personal information, tech giants like Google have responded with initiatives aimed at enhancing user privacy. One such initiative involves Google Chrome’s decision to phase out third-party cookies, a move that marks a significant shift in online tracking practices and highlights the importance of prioritizing user privacy.

In the ever-evolving landscape of digital marketing, staying ahead of the curve is essential for businesses looking to capture the attention of their target audience. One strategy that has gained immense popularity in recent years is Over-The-Top (OTT) marketing. OTT refers to the delivery of content via the internet, instead of the traditional cable and satellite television avenues.

OTT marketing campaigns offer numerous advantages that can revolutionize the way you reach and engage with your customers. It is estimated that 72.2% of Americans will have watched some form of an OTT advertisement in 2023- and it will only continue to increase. In this post, we’ll explore why Whale firmly believes in the benefits of using OTT in marketing campaigns.

The holiday season is like no other in the world of strategic marketing. It’s a time of intense competition, heightened consumer expectations, and boundless opportunities. A well-executed holiday marketing strategy can be a game-changer for your business, but a misstep can lead to missed opportunities and customer disillusionment. In this post, we’ll explore some holiday marketing strategy successes, along with essential do’s and don’ts to keep you on the right course. Plus, discover how Whale can make your holiday marketing efforts even more special with design, thoughtful holiday gifts, and more.

Our team has experience with residential and commercial energy efficiency marketing campaigns. Let’s start with the basics. First consider your program year goals. We start with gaining an understanding of your program year goals, both residential and commercial. From there, we analyze your marketing budget and determine the best ROI for your marketing dollars. We have experience with programs such as Direct Install, Prescriptive & Custom, Quick Home Energy Checkups (QHEC), Weatherization, Home Performance with Energy Star (HPwES), Heating and Cooling and much more!

In an era dominated by screens and digital interactions, the power of direct mail might seem like a relic of the past. However, as marketers navigate a landscape filled with virtual noise, there’s a growing realization that a harmonious blend of direct mail and digital marketing can create a symphony that resonates with audiences on multiple levels to create an optimal impact. This article dives deeper into the art of finding the perfect balance between these two unique approaches to help create a more effective and engaging marketing strategy.

Customized holiday corporate gifts serve as tangible representations of your brand. By incorporating your logo, brand colors, and other brand elements into the gifts, you create a visual association that reinforces brand recognition and recall. Whether it’s personalized calendars, branded stationery, or custom-made ornaments, each gift becomes a subtle yet effective marketing tool that keeps your brand top-of-mind. Shown in our full Gilead kit, not only did we choose quality high-end items, but we also maintained the Gilead color palette all throughout.

Headshots are a crucial element in marketing, particularly when it comes to personal branding. A professional headshot can set you apart from the competition and give potential clients or employers a strong first impression. In this blog post, we’ll explore why headshots are important in marketing, what makes a good headshot, and how to use your headshot effectively in your marketing efforts.

Advertising across multiple platforms- or cross-platform marketing- is an important tool when growing brand credibility and increasing visibility. However, knowing the right platform to expand to can be confusing if you don’t know where to start. While Bing might not be the first platform that comes to mind when you think of digital channels that you can advertise on, it might be the perfect addition to your digital strategy to reach new and unique customers. This search engine has the benefit of being the platform that backs up Alexa, Cortana, and Microsoft Office- all products that are used by millions of consumers daily. Further, the audience is generally more mature, affluent, and educated than audiences of other search engines such as Google. Learn more about Bing and its unique audiences, product integrations, and ad types to see if this might be the right platform for your campaign!